Get Our News

How can a logo represent a Community?

With a colorful new logo, The Learning Network of Greater Kalamazoo is emphasizing the many different partners who network together to create educational success in our community.

“Like communities all around the United States, Kalamazoo faces tough education challenges,” says Amy Slancik, community investment officer for The Learning Network at the Kalamazoo Community Foundation. “But we also have an important strength: an incredibly committed community with the talent and resources to create change. The Learning Network helps bring the community together to increase cradle-to-career educational success, and we wanted our logo to celebrate that.”

A Representation of Success

Slancik says the new logo, which is a circle of books coming together to form a star, is a literal representation of The Learning Network’s important mission.

The star represents the success that happens when partners – including parents, students, educators, support agencies and the community – unite in service of learning. The use of multiple colors adds an additional layer of meaning, reflecting the important diversity within the Kalamazoo community.

A Commitment to Action

Of course a logo is just a symbol, says Slancik, but this symbol is backed by progress and initiatives that The Learning Network has helped support, including most recently:

  • Sponsorship with the Kalamazoo Community Foundation of INSPIRE 2014, a conference for educators to celebrate their important work and offer inspiration for the new school year, including the distribution of $22,750 directly to educators for school supplies.
  • A partnership with United Way of the Battle Creek and Kalamazoo Region to provide $535,000 to bring the Parents as Teachers program to area families with kids ages 0 to 3.
  • Presenting Sponsorship of the 2014 Mothers of Hope Ultimate Family Reunion, which brought together more than 60 agencies and organizations, ranging from health care providers to daycare centers, to provide information and services to more than 4,000 attendees.
  • A $542,412 grant to Kalamazoo Ready 4s for an early childhood initiative by the Northside Committee that supports 3-year-olds and their families in the Northside and Douglas neighborhoods.

In the weeks ahead, Slancik says the new logo will be rolling out on a variety of materials from The Learning Network, including the organization’s website, social media accounts and signage at local events.